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AI Search Optimization

What is “AI Search Optimization”? The practice of improving how generative AI systems find, synthesize, and cite a business — the umbrella covering GEO, AEO, and related disciplines, distinct from traditional SEO.

AI Search Optimization

Where GEO and AEO live as a practice area — optimizing not for a ranked list of links, but for inclusion in a synthesized AI answer.

What this covers:

  • GEO — Generative Engine Optimization
  • AEO — Answer Engine Optimization
  • How this practice relates to, and differs from, traditional SEO

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Independent editorial publication. Not affiliated with, endorsed by, or partnered with OpenAI, Google, Anthropic, Perplexity, or any AI technology company referenced within our research and coverage. All trademarks remain the property of their respective owners.